Bergen, Norway, May 16, 2023: The MENA region is witnessing a surge in demand for advanced, integrated tech solutions tailored to businesses and organisations' unique needs. To meet this growing market's needs, Mediability, an independent systems integrator, has established a game-changing presence in Dubai, rooted in traditional system integration but combined with a software centric, cloud-based approach.

To address the growing market, Mediability, an independent systems integrator, has recently established itself in Dubai, aiming to support the entire MENA region with its groundbreaking, engineering-driven business model. This innovative venture is unique in having expertise in IP, cloud, software, and middleware integration directly available from Mediability, creating a new benchmark for tech solutions in the region.

A New Era of Systems Integration

Traditional systems integrators predominantly focus on hardware-based solutions, which can be inflexible and challenging to scale but pure cloud providers don’t place enough importance on hybrid approaches that are highly prized in the fast moving broadcast sector. Mediability's innovative venture is disrupting the industry by offering an engineering-driven approach that leverages IP, cloud, software, and middleware technologies and combines them in a hybrid solution enabling agile deployment of the broadcast technology stack. This approach enables more adaptable and scalable solutions customized to each client's specific requirements, regardless of size or sector.

An Emphasis on Engineering Expertise

Mediability's engineering expertise sets it apart from its competitors. With a highly skilled team of professionals with extensive experience in broadcast engineering, IP, cloud, software, and middleware technologies, the company offers solutions built on a solid foundation of knowledge and experience. This focus on expertise allows the systems integrator to deliver cutting-edge solutions that meet and exceed client expectations.

A Comprehensive Suite of Services

Mediability provides a wide range of services to clients in the MENA region, emphasising traditional systems integrations. The services include:

• Broadcast Engineering: Connecting best-of-breed systems, applications, software and glue to ensure stable and resilient operations.
• Cloud Solutions: Helping organizations migrate to the cloud and optimize their infrastructure for maximum efficiency, scalability, and security.
• Software Integration: Seamlessly integrating various software applications to create cohesive, streamlined systems that improve productivity and reduce operational costs.
• Middleware Solutions: Connecting disparate systems, applications, and data sources to ensure smooth information flow and enhanced interoperability.
• Custom Development: Crafting bespoke solutions tailored to each client's unique needs and challenges using the latest technologies and best practices.
• Consulting Services: Providing expert advice and guidance to help clients navigate the complex world of technology and make informed decisions about their digital transformation journey. 

A Bright Future for the Gulf Region

With its engineering-driven business model and focus on traditional systems integrations with cloud-based solutions, Mediability is poised to significantly impact the MENA region's technology landscape. By offering flexible, scalable, and customisable solutions that cater to the unique needs of businesses and organisations in the Middle East, this innovative company is ushering in a new era of tech solutions that will undoubtedly contribute to the region's growth and success.

As the MENA region continues to embrace technological innovation and digital transformation, the presence of an independent systems integrator in Dubai focusing on traditional systems integrations, IP and cloud-based solutions is a welcome development. With its engineering-driven approach and emphasis on IP, cloud, software, and middleware integration, this trailblazing company will revolutionise how businesses in the Middle East approach systems integration and technology solutions. Mediability is leading the charge for a brighter tech future for the region.

About Mediability

Mediability has established itself as a lean and agile independent system integrator in Europe and has now established its presence in Dubai to serve the MENA region. Unlike traditional systems integrators, which primarily focus on hardware-based solutions, Mediability employs an innovative, engineering-driven approach that combines IP, cloud, software, and middleware technologies into a hybrid solution. This enables the company to provide adaptable and scalable solutions, uniquely customised to each client's requirements. Mediability's services range from broadcast engineering and cloud solutions to software integration, middleware solutions, custom development, and consulting services. With its unique business model and emphasis on traditional systems integrations combined with cloud-based solutions. Mediability is owned 100 per cent by Fonn Group in Norway. 

About Fonn Group

FONN Group is a leading technology group based in Norway. The group invests in companies that deliver innovative production and journalistic tools for the media and entertainment industry. FONN Group's extensive portfolio includes software companies Mjoll, 7Mountains, and everviz, cloud workflows expert Kunnusta, and Mediability, a trusted professional equipment reseller and systems integrator in the Nordics. To learn more about FONN Group, please visit fonngroup.com. 

Press Contacts:‬

Haavard Myklebust, CEO Fonn Group, +4791845602
Mauricio Romero, VP Sales Operations Fonn Group +4748283579