blinx chose Saga and Mimir for their digital storytelling

Bergen, Norway, March 9, 2023: Today, Fonn Group announces a new project in the Middle East, blinx, with Mimir and Saga at the center of its storytelling and production workflows.

blinx was announced this week as the first digital native storytelling hub in the Middle East and North Africa. Nakhle Elhage, blinx GM, says:

"By being innovative and breaking the mold of traditional infotainment, blinx will harness the collective power of resources, tech, and expertise so that storytelling feels fresh, exciting, and relevant to today's Youth."

Image of the blinx studio, courtesy of blinx: 

Building a greenfield news operation

blinx has built a news operation from the ground up, focusing on high-quality content and cost-effective and modern infrastructure. The technology used is cloud-based and uses AI for improved efficiency. 

The story-centric newsroom tool, Saga, and video collaboration and cloud production tool, Mimir, are at the heart of its news and editorial workflows. Kunnusta, also a Fonn Group brand, has done the project management, systems architectural planning and the implementation of the integrated cloud newsroom and media production workflows. 

Fadi Radi, blinx CCO, says:

"blinx will incorporate the most advanced technology of the future to create the best possible experience where Saga and Mimir are at the center of our storytelling workflows."

About blinx

Headquartered in Dubai Media City, blinx is the first digital native storytelling hub targeting Gen Z and Millennials in the MENA region and beyond, aiming to elevate storytelling and offer new perspectives.